Jenna Isaacson Pfueller is a proud Midwesterner, handmade crafter, brand storyteller, visual communicator, graphic designer, marketer, admitted thrift store addict and license plate collector, now living and working in Portland, Maine. 

    A graduate of the University of Missouri-Columbia School of Journalism, she worked in the news industry for 10 years, doing everything from writing obituaries to photographing a Superbowl. Her newspaper career included stints at the Salt Lake Tribune, St. Joseph News-Press, the Columbia Daily Tribune and the Sarasota Herald-Tribune.

     Her Kickstarter project on American thrift culture, All Thrifty States, has been featured on The Washington Post's Insight blog, The Brian Lehrer Show, and Huffington Post, among others. 

    More recently she worked as an assistant photo editor for AARP Media, a brand storyteller, designer, and digital marketer for Goodwill Northern New England, and currently works design, marketing, website and branding magic for designer Angela Adams, a luxury textile and furniture design studio. Jenna as a passion for sustainability, connecting like-minded people, and community development.

    She fancies herself a decent cook, an okay mom, a subversive crafter and overall good human.