Jenna Isaacson Pfueller is a proud Midwesterner, handmade crafter, brand storyteller, visual communicator, connector, graphic designer, marketer, admitted thrift store addict, and license plate enthusiast, now living and working in Portland, Maine.

A graduate of the University of Missouri-Columbia School of Journalism, she worked in the news industry for 10 years, doing everything from writing obituaries to photographing a Superbowl. Her newspaper career included stints at the Salt Lake Tribune, St. Joseph News-Press, the Columbia Daily Tribune, and the Sarasota Herald-Tribune.

Her Kickstarter project on American thrift culture, All Thrifty States, has been featured on The Washington Post's Insight blog, The Brian Lehrer Show, and Huffington Post, among others.

She worked as an assistant photo editor for AARP Media; served as a brand storyteller, designer, and digital marketer for Goodwill Northern New England; did design, marketing, website management, and content for designer Angela Adams, a luxury textile and furniture design studio; managed communications and marketing initiatives for CLYNK, a recycling redemption technology company based in Maine and currently serves as the communications manager for Family Service of Rhode Island, a 130-year-old social service nonprofit, including its program AIDS Project RI and affiliate Lucy’s Hearth— working remotely.

Jenna is passionate about visual communications, connecting like-minded people, and community development.

She fancies herself a decent cook, an okay mom, subversive crafter, and a generally good human.