Jenna Isaacson Pfueller is a proud Midwesterner, handmade crafter, brand storyteller, visual communicator, graphic designer, marketer, admitted thrift store addict and license plate collector, now living and working in Portland, Maine. 

    A graduate of the University of Missouri-Columbia School of Journalism, she worked in the news industry for 10 years, doing everything from writing obituaries to photographing a Superbowl. Her newspaper career included stints at the Salt Lake Tribune, St. Joseph News-Press, the Columbia Daily Tribune and the Sarasota Herald-Tribune.

     Her Kickstarter project on American thrift culture, All Thrifty States, has been featured on The Washington Post's Insight blog, The Brian Lehrer Show, and Huffington Post, among others. 

    She now works as a brand storyteller and marketer, with a passion for sustainability and community development.

    In her spare time she enjoys camping, sassy crafting, and playing funny songs on the ukulele for her husband and two sons.